UNICEF | Landmine Stickers (2008)

Agency: Leo Burnett Frankfurt, Germany

Brief - During Christmas time, UNICEF runs information booths in local shopping centres. The task was to get in contact with people to teach them about the insidious danger of landmines.

Solution - Landmine stickers with self-adhesive topsides were placed on the floors. They were invisible until they stuck to the people’s feet. While removing the stickers, people discovered the landmine picture on the bottom side and were informed that in many other countries, they would have been mutilated just at this moment.